We all know it’s far easier to do more with your existing patients than it is to recruit new ones.
So what's the sense in completely ignoring them for two years?
Introducing VIPx
With VIPx You Will...
build stronger relationships with your patients,
inspire them to enjoy wearing several pairs of specs and
encourage them to take the very best care of their eyes.
So you can enjoy working smarter instead of harder.
Discover how VIPx will work in your practice.
VIPx has been created to keep cash flowing into your bank account even when your practice has nobody to recall, is in a recession or even in another lockdown!
"I thought VIPx was a brilliant idea when I heard about it, but couldn't have done it without Andy and the Practice Building team. Everything from the marketing, the guidance, the systems and the back-office platform were provided to us; all I needed to bring was the motivation!"
Nishi Maini
Surrey Opticians
Discover how VIPx will work in your practice.
What’s included?
Planning
Strategy review with a PB coach
DD cashflow planning spreadsheet
6 monthly review and planning session
Eyecare Payment Plan Promotion
Full Marketing Kits
Fee Calculator for Px sign up
Ts and Cs with digital sign up
Eyewear Payment Plan Promotion
Monthly "Look and Lenses" Campaigns with comprehensive media kits.
Interest Free Credit T&Cs with digital sign up
Staff Training in an Online Training Portal
Intro to VIPx
The VIPx Customer Journey
VIPx Eyecare Plans
"The Look and the Lenses" Marketing System
"The Look and The Lenses" Sales System
VIPx Database Marketing Platform
Highly secure state-of-the-art platform
Your database remains under your control - always.
Bespoke landing page for sign ups
Reduce unsubscribes with 3 list opt in / out
Patients choose their product update options
Target specific products to the most interested patients
GDPR Compliance
Landing page to accept Ts and Cs for Eyecare Plan
Landing page to accept Ts and Cs for Interest free credit
Includes 2 email campaigns a month
Create your communications plan with the aid of a PB Coach
Select your messages from the VIPx campaign library
Use any of your Prêt Campaigns
Create bespoke messages*
Option to add extra campaigns*
Option to add SMS or Postcard to all campaigns*
Ability to identify individual branches in a group
Create branch or group specific broadcasts
*additional fees may apply
Give it a Try
Visit Billy Mo our entirely fictitious practice and join Club Mo.
Then keep an eye on your inbox.
VIPx is available exclusively to PB Members for an additional fee of just £295 plus VAT per month for the entire package and up to 2,500 people in your VIPx database. As your list grows this monthly fee will increase by just £50 for every additional 2,500 names.
The fees are based on a per brand basis so if you have more than one location you will only need one VIPx platform providing they all use the same name and brand rules.
We can build this platform for just a few practices at a time and the builds are scheduled on a first come first served basis.
Let’s get going – It’s never too soon to build an ongoing stream of profit.
VIPx has the potential to significantly grow your productivity, profitability and peace of mind...
and we do nearly all of the work for you.
Join PB Today!
FREE
Membership Includes:
Exclusive Members Portal
Practice Building Articles and Blogs
For Just £295+VAT a month
Your PB Membership Includes:
The Profit Project
Planning, tools, tips and persistent but gentle accountability. The key to constantly improving your bottom line.
I Can Help You With That Online
Train your team to recommend more of the things that your patients value most.
Quarterly Planning Call
We'll help you create and deliver your Masterplan for your business.
"Call PB"
Get extra help with a 30 minute support call with a Practice Building Coach
PLUS full access to
The Practice Building Studio*
For Prêt Marketing
Fabulous and Affordable Campaigns that are
Prêt a Partir - Ready to Go
And Bespoke Marketing
from a team of experts in the only agency totally dedicated to independent optics.
*additional fees apply.
About Us
Practice Building is dedicated to helping Independent Opticians create businesses that are secure, profitable and completely aligned with the life goals of their owners.
Contact
Phone:. +44 800 840 3988
Email Our Coaches
andy@practicebuilding.co.uk
matt@practicebuilding.co.uk
lucy@practicebuilding.co.uk
Email The Studio
lucy@practicebuilding.co.uk
Practice Building
Practice Building Limited
The Capital Building, 12/13 St Andrew Square, Edinburgh, EH2 2AF
Registered in Scotland United Kingdom
Company No. SC212182 VAT No 789 1495 67
© Copyright Practice Building 2023. All Rights Reserved.
